What is Live Calligraphy and why you need it at your next event
First things first, what is live calligraphy?
Live calligraphy is having a calligrapher at your store or event, doing calligraphy on-site on your customers’ purchases, gift tags or cards.
Live Calligraphy is an excellent choice if you’re looking for a new way to connect with your customers. Not only will this generate a buzz, but it’s also proven that personalisation makes the customers feel more valued, which inspires greater brand loyalty. You’ll increase traffic to the store whilst promoting your brand as an up-and-coming luxury company.
Personalising your newest product live in front of your client will entertain them and make them feel special and looked after by your brand. Your clients deserve exceptional service, and when on site, I will be an extension of your team, ensuring your clients enjoy a luxury experience.
In addition to being a novel way to delight your customers and give them something special, personalised calligraphy creates an opportunity for you to engage with them on social media. Because people love posting about their new purchases and experiences, you’ll get free advertising for your products and also great engagement.
It provides a lovely shopping experience for customers—and usually some great word of mouth from people who were able to get their hands on something special.
If you want to stand out from the crowd and take advantage of the benefit of a live calligraphy event, contact me to discuss your concept. I would love to hear from you and together we’ll work to make your vision a reality.
I am available to provide live calligraphy services for brand activations, promotional events, corporate events, and seasonal events like Mother’s Day and Christmas. I hope to hear from you soon!
Until next time,
Martina
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